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Varley Red
Top / DMS technologies certainly held
pole position at the Autosport
Engineering Show at the NEC,
Birmingham (January 14th/15th). Our
stand, just to the right of the main
Atrium entrance for Hall 9, was
perfectly positioned. With strong
visual branding of the stand, coupled
with Warwick University's ECO-1
Formula Student style car and our “Grid
Girl” Lesley in attendance handing
out “Varley Red Top” plastic
bags, the stand was buzzing from
start to finish.
It was
certainly satisfying to hear from
other exhibitors, our distributors
and visitors about the visibility of
our bags throughout the whole show,
including the weekend where we do not
ourselves exhibit. It was also good
to note that in addition to our own
stand there were another six
exhibitors supplying the Varley Red
Top range. Furthermore, many of our
international distributors braved the
snow and ice to visit us at the show.
The reason
for the involvement of Warwick
University Formula Student was in
part to demonstrate our commitment to
Formula Student itself. Over
the years, we have
supported a number of teams and in 2009 supported seven
different university teams, our
European distributors also played
their part. Warwick University was
highlighted in particular due to our
contribution to their World First F3
car “a race car made from
vegetables & powered by chocolate”
incorporating biodegradeable
bodywork, bio-fuel operation and many
other eco-friendly characteristics
– the Varley Red Top battery used
in the car is 95% recyclable after
all.
Our stand
was not just about brand visibility
for, not only were we promoting the
premium choice for motorsport
batteries, but also we were making
available the latest developments in
Lithium Ion cells and batteries which
we could discuss with key personnel
in motorsport both from the UK and
overseas. Lithium batteries, despite
their excellent performance
qualities, are still carefully and
stringently controlled in terms of
handling & transportation. DMS
technologies has the knowledge and
experience to work with potential
customers for Lithium-based batteries
to provide a safe and transportable
product.
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