Varley Red Top TM - Racing Batteries

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Autosport Engineering : NEC Birmingham 

14th & 15th January 2010

 

Varley Red Top / DMS technologies certainly held pole position at the Autosport Engineering Show at the NEC, Birmingham (January 14th/15th). Our stand, just to the right of the main Atrium entrance for Hall 9, was perfectly positioned. With strong visual branding of the stand, coupled with Warwick University's ECO-1 Formula Student style car and our “Grid Girl” Lesley in attendance handing out “Varley Red Top” plastic bags, the stand was buzzing from start to finish.

It was certainly satisfying to hear from other exhibitors, our distributors and visitors about the visibility of our bags throughout the whole show, including the weekend where we do not ourselves exhibit. It was also good to note that in addition to our own stand there were another six exhibitors supplying the Varley Red Top range. Furthermore, many of our international distributors braved the snow and ice to visit us at the show.

The reason for the involvement of Warwick University Formula Student was in part to demonstrate our commitment to Formula Student itself.  Over the years, we have supported a number of teams and in 2009 supported seven different university teams, our European distributors also played their part. Warwick University was highlighted in particular due to our contribution to their World First F3 car “a race car made from vegetables & powered by chocolate” incorporating biodegradeable bodywork, bio-fuel operation and many other eco-friendly characteristics – the Varley Red Top battery used in the car is 95% recyclable after all.

Our stand was not just about brand visibility for, not only were we promoting the premium choice for motorsport batteries, but also we were making available the latest developments in Lithium Ion cells and batteries which we could discuss with key personnel in motorsport both from the UK and overseas. Lithium batteries, despite their excellent performance qualities, are still carefully and stringently controlled in terms of handling & transportation. DMS technologies has the knowledge and experience to work with potential customers for Lithium-based batteries to provide a safe and transportable product.

 


 

 


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